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Oktoberfest 2012. Prosit!

Oktoberfest 2012

This year marks the 179th Oktoberfest in Munich, Germany in which an expected 6.5 million revelers from around the world gather to wear lederhosen and dirndls, eat pretzels, dance to the glorious sounds of oompah music and, of course, drink lots and lots of beer. 

Just how much beer exactly? Last year, Oktoberfesters drank a record 7.5 million liters of malty beverages and this year they’re on track to beat it again. 3.6 million liters have been consumed in the first week alone!  Only beer that was brewed within the city limits of Munich and is at least 6% ABV may be designated Oktoberfest Beer. And to soak up all these suds – tens of thousands of giant soft pretzels, pork dumplings, 118 oxen and thousands of chickens.

This years festivities cover over 65 acres with around 12,000 waitresses and waiters serving more than 7 million “mass” (liter-sized jugs) in 35 tents, the biggest of which seats a whopping 10,000 people.

But it wasn’t always this way. The Oktoberfest started as a wedding celebration in 1810 to mark the marriage of the Crown Prince Ludwig of Bavaria to Princess Therese of Saxony-Hildburghausen. Since then, an agricultural fair (held every four years), parades, and countless reorganizations have made the world renowned festival what it is today. Technically, this is the 202nd anniversary of the festival but only the 179th edition as the event was cancelled during two cholera outbreaks, two world wars, Napoleon’s invasion of Bavaria and the hyperinflation of the 1920s. 

Stats (2010) - http://en.wikipedia.org/wiki/Oktoberfest

  • Seats in the festival halls: approx. 100,000
  • Visitors: 6.4 million
  • Beer: appr. 7,100,000 liters (151,200 liters non-alcoholic)
  • Wine: 89,259 liters
  • Sparkling wine: 37,733 liters
  • Coffee and tea: 245,335 liters
  • Water and lemonade: 1,028,522 half liters
  • Chicken: 505,901
  • Pork sausages: 119,302 pairs
  • Fish: 40,850 kg
  • Pork knuckles (haxen): 69,293
  • Oxen: 119
  • Expenditure of electricity: 2.96 million kWh (as much as 14% of Munich’s daily requirements or as much as a four person family will need in 52 years and 4 months)
  • Waste: 678 t (2004)
  • Toilets: about 980 seats, more than 878 meters of urinals and 17 for disabled persons
  • Lost property: about 4000 items, among them 260 pairs of glasses, 200 mobile phones, wedding rings, and even 500 crutches.

After a one year hiatus, our Oktoberfest Smoked Bavarian Lager is back. This year’s edition boasts a new label and slightly higher alcohol content (falling in the ABV range of a true ‘Oktoberfest beer’ according to Munich standards). Amsterdam Oktoberfest is a Bavarian style lager brewed with malt that has been smoked over beechwood fires at the brewery. This old world technique is typical of Rauchbiers from Germany. The natural smokiness leads way to a distinctive “fall flavour” that is both rich & complex and an extra long aging process allows the flavours to develop a very smooth character.

You can find our Oktoberfest at The Bier Markt at the Shops at Don Mills for their event running October 11-14, Bier Markt King West, Bier Markt Esplanade, C’est What, Beer Bistro, The Only Café, Parts and Labour, La Hacienda, FOUR, Sauce… on the Danforth, Turf Lounge, Thirsty and Miserable, Tequilla Bookworm, Sliante (Hamilton), The Ship (Hamilton), Pyro Bar (Hamilton) and Baltimore House (Hamilton). 

We’ll also have 500mL bottles in our retail store later this week selling for $3.95.

Check out our Facebook  and Twitter pages for updates on Oktoberfest and where the beer is pouring. Prosit!

Cheers,

Amsterdam

                          
CASK @ AMSTERDAM for #TBW2012

        

Beginning today, September 18 through Saturday September 22, Amsterdam will be hosting our own cask nights in our brewery retail store at 21 Bathurst St. 5 Days. 5 Different Casks. 5 PM till we finish them off. Completely free and open to the public so tell your friends! We’ll also be giving away 2 tickets to Cask Days each night!

You might be asking yourself - What is Cask Ale?…

“Cask ale”, “cask-conditioned ale” or “real ale” are all terms coined for beer that is unpasteurized, unfiltered and naturally carbonated. Cask ale is conditioned and undergoes a secondary fermentation inside the cask which allows the beer to naturally develop carbonation, as opposed to keg beer which has been filtered and force-carbonated and must be dispensed using additional gas to restore the fizz. Cask ale is brewed purely from traditional, all natural ingredients (malted barley, water, hops and yeast) and matures on it’s own, allowing for a vast array of flavors and character to develop inside the cask. The beer has a short shelf life and must be served within a few days… so it is as fresh as beer can be! Cask ale is considered by many to be the genuine article: real beer for real people who appreciate quality, character and distinction.

Here is a list of the casks we’ll be pouring:

Tuesday September 18 - Double Dry Hopped Boneshaker

Wednesday September 19 - Hazelnut Brown Ale

Thursday September 20 - Rauchbier on Oak

Friday September 21 - Calm Before the Storm Mild

Saturday September 22 - Whiskey Barrel Aged Tempest Imperial Stout

Hope to see you there!

Cheers,

Amsterdam


 

Moving But Not Leaving!


In the last few weeks we’ve had a lot of requests for information on our move. Where are we going? What’s the plan? Are you staying in Toronto, Amsterdam? Today, we answer all those burning questions, plus we unveil a little secret we’ve been keeping up our sleeves - a new brew pub! You can read al about it in our official press release below.

Cheers!

Your Friends at Amsterdam

Media Release:

Moving But Not Leaving: Amsterdam Brewing Co. Opens Two New Breweries in Toronto

(Toronto, ON, September 10, 2012) Amsterdam Brewing Co. Ltd. is pleased to announce that they will be relocating their operations this fall. Effective November 1, 2012 production will move to 45 Esandar Drive, directly east of the new Leaside Village retail area. The brewery is being moved to a larger facility in order to accommodate the growth of the Amsterdam brand family. The new site will offer a leading edge retail shopping experience complete with a 40 x 10 ft. glass wall to allow for a clear view directly into the brew house. Customers will be encouraged to tour the facility and sample from over 10 of the “made fresh daily” beers that will be on tap. In addition to this, there will be a 2000 sq/ft hospitality space that will play host to events such as beer dinners, Brew Master seminars, weekly casking events and corporate bookings. Friends of Amsterdam can look forward to a full calendar of events.

“We are very excited to be relocating to our new Leaside home” says Jeff Carefoote, owner and operator of The Amsterdam Brewing Company. “The people of Leaside have shown their commitment to local business, local culture and craft beer, and we feel that our new brewery will be well received by the community.” 

Please stay posted; Amsterdam Brewing Co. plans to issue a second press release in October with details on The Brewery’s Grand Opening and event schedule in Leaside Village.


                                 Rendering of 45 Esandar Dr

          

Amsterdam Brewing Co. Returns To its Roots:

In May of 2013 The Amsterdam Brewing Co. will return to its roots and open a Brew Pub on the Toronto waterfront at 245 Queens Quay West. The facility will focus on small, fresh batches of Amsterdam specialty brews for the 900-seat restaurant/pub and it’s beer inspired menu. (Details of restaurant management to come at a later date.) The location will also function as the Brewery’s Toronto core Retail Store, offering the entire portfolio in all its sizes and prices. The site will host feature tastings, educational tours, beer dinners, special events, and an Amster’Dam good summer patio (300- person patio on the lake).

“We hope that through reflecting on our history and continuing our passion for authenticity, the Brew Pub will become a destination for the people of Toronto and it’s visitors” says Carefoote, owner and operator of The Amsterdam Brewing Company.

          

To learn more about the Amsterdam Brewing Company visit www.amsterdambeer.com Or Become a fan on Facebook www.facebook.com/amsterdambeer And follow on Twitter www.twitter.com/amsterdambeer

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Issued By:

Amber Sarraillon and Blake van Delft                                    

Media Contacts                                                                                          asarraillon@amsterdambeer.com

bvandelft@amsterdambeer.com

Amsterdam Brewing Company   

416-504-1040 x 236                                                   

‘Wet Hopping’

Hops – one of the 4 main ingredients in beer and a plant that has become the topic of conversation at bars around the world. They are the seed cone of the plant Humulus Lupulus and come in various forms to brewers. Most hops, after being harvested around this time of year, are dried and compressed into pellets in order to preserve their valuable oils and resins. But, in some rare cases, hops are left ‘wet’ and rushed to a brewery to create a ‘Wet Hop’ beer. This is a very challenging style of beer to make because hops are fragile and start to compost almost immediately after harvest – a unique style that most breweries don’t even attempt. Amsterdam brewer Iain Mcoustra (@_murdoch) and Toronto Brewing owner, Zach (@torontobrewing) accepted this challenge last week and took to our pilot system to make a wet hop beer with Zach’s fresh Nugget Hop harvest.

Why make a ‘Wet Hop’ beer? Flavour. Fresh hops add vibrancy, fineness, definition and a chlorophyll-driven energy you don’t get with standard hopped beers. We also brewed this beer to celebrate change and challenge. The hop harvest is an important time in the brewing schedule and to use freshly harvested, local hops in a beer is very exciting.

We’ve included the recipe that Iain and Zach used so all the homebrewers out there can brew a clone. Check out the pics below too! This beer should be ready to drink in October. Stay tuned for info on availability.

Cheers!

Your friends at Amsterdam

          

Amsterdam/Toronto Brewing ‘Wet Hop” Beer Recipe


Malts

Rahr 2-row - 18 kg

Weyermann Carafoam - 1 kg

Weyermann Cara Munich type three - 450 g

Weyermann Acidulated - 200 g

Hops

Simcoe @14%aa (leaf) -  at boil addition - 140 g

Nugget Wet Hops - First Wort - 50 g

Nugget Wet Hops - 20 minutes - 900 g

Nugget Wet Hops - Whirlpool - 900 g

Nugget Wet Hops - Hop Blocker - 50 g

 

Added 55g of calcium chloride at mash in

Mashed into 53 L of water for a one hour rest at 66 C

Brought up to 76 C before vorlaufing

Ran off to 90 L and 13 P pre-boil.

Boiled vigorously for 60 minutes.

Cast out volume was 78 L at 14.8 P. Wet hops will absorb a significant volume of wort.

Calm Before the Storm

So you might have heard of a beer we call Tempest – our Imperial Stout. A Tempest, by definition, is a violent windstorm, frequently accompanied by rain, snow, or hail – a furious event that leaves destruction and chaos in its wake. In the spring of 2012, we released a batch of Tempest that sold through our retail store like a 200km/h wind gust from such a storm, so we brewed it again – only this time on a larger scale and with a little experimentation. What resulted from this experimentation was Calm Before the Storm – an English Mild being released under our Adventure Brews Series. Coming from the same brew as Tempest, Calm Before the Storm gives beer drinkers a very unique chance to try two completely different beers that originally began as one. After transferring the wort for Tempest into the kettle, our brewers ran hot water over the same grain bed to collect the remaining residual sugars. These ‘second runnings’ were then fermented with a different yeast strain and hopped with Styrian Goldings to give us Calm Before the Storm. Beginning with 9.5 degrees Plato and finishing at 3.6, this beer comes in at 3.2%ABV – a far cry from the storm at 10% - but once you taste the cocoa and rye and experience its pleasant noble hop aroma, you’ll understand where she came from. This is a good time to break out any cellared Tempest you might have and do a side-by-side tasting!

You can find Calm Before the Storm in our retail store today, August 28, and on tap at Rhino Bar, 3030, Victory Cafe, Nunu’s Ethopian Fusion, The Ship (Hamilton) and Bar Volo. Check our Facebook Page and Twitter for updates and look out for this beer during Toronto Beer Week too!

On Friday, August 31, Bar Volo will be doing a side-by-side tasting of Calm Before the Storm and Tempest. Check it out!

Cheers and happy drinking,

Blake.


        

Amsterdam Adventure Brews - Sleeping Giant Barley Wine

Some of you reading might remember this blog post we did back in early April about a barley wine our brewer Iain (@_murdoch) and Eric Ecclestone of the Biergotter Homebrew Club brewed and aged in fresh whiskey barrels from the Jack Daniel Distillery. Well, the time has come. This beer is bottled and hitting our retail store shelves today - Tuesday August 14, 2012. Named ‘Sleeping Giant Barley Wine’, it is the first of many single barrel releases from the Amsterdam Adventure Brews Series. Brewed with an abundance of English malts, this big beer (10.7% ABV) is very smooth and easy going, like the name, but its warm finish reminds you not to wake the sleeping giant within.

Available only at our brewery retail store at 21 Bathurst St. and in limited quantities. $5.95 per 500mL bottle.

Follow us online on Twitter or Facebook where we will be releasing the latest news on all our beer. Or sign up to our e-news letter here. 

           

Divination #1

DIVINATION #1 - 9% ABV

Divination #1 is the first in a series of brews experimenting with wine and beer hybrids and was served for the first time at the 2012 Hart House Craft Beer Festival,. A mixed fermentation IPA brewed with Belgian, wine and champagne yeasts. Primary fermentation with Belgian ale yeast before being blended with 20% active Chardonnay lees (originally destined for a sparkling wine). After 3 weeks of secondary fermentation we added Champagne yeast to finish the beer. Aromas of peach and mango with a touch of oak. Citrus upfront in the taste with a juicy hop bite and sweet chardonnay in the middle leading into a dry finish. Special thanks to Flat Rock Winery for their expertise and assistance in the brewing process.

                

MEDIA RELEASE - Oranje Weisse Back for Summer 2012

              

Amsterdam Brewing Co. Summer Seasonal - Oranje Weisse

Premium White Beer Back on Shelves for 2012

 

(Toronto, ON, April 25, 2012) – The Amsterdam Brewing Company, Toronto’s independently owned and operated craft brewer, released their Summer Seasonal – Oranje Weisse earlier this week. The beer will be featured while quantities last in both the LCBO and The Beer Store as well as on tap at select bars and restaurants and at the Amsterdam Brewery Retail Store.

 

Oranje Weisse is one of Amsterdam’s most decorated seasonal beers having won 3 medals last year including Gold at the US Open Beer Championships. It also took home a Gold medal at the Ontario Brewing Awards and Silver at the Canadian Brewing Awards.  

As an ode to Amsterdam’s Dutch heritage, Oranje Weisse is a premium, unfiltered white beer. Predominantly brewed with un-malted wheat, which gives it a hazy appearance, Amsterdam has also added two types of orange peel and some coriander resulting in a unique flavour combination of citrus and light spice.

The release of Oranje Weisse will be celebrated at an Amsterdam Brewery Open House on Wednesday, May 9 during a special summer tasting session from 6-9 pm. All are welcome for food and drink.

Amsterdam Oranje Weisse is available for sale in a 500mL bottle from the LCBO (product #242552), select Beer Stores, the Amsterdam Brewery Retail Store (21 Bathurst St., 416-504-6882) and on tap at fine bars and restaurants.

 

About The Amsterdam Brewing Company

Celebrating its 25th Anniversary this year, The Amsterdam Brewing Company is an independently owned and operated craft brewery located in the heart of Toronto at 21 Bathurst Street. A pioneer of the craft beer revolution in 1986 and initially called the Amsterdam Brasserie and Brew Pub, The Amsterdam was the first of its kind in Toronto to offer patrons hand crafted lagers and ales that were brewed ‘in-house’. Today they brew over ten different beers including their flagship lager – Amsterdam Natural Blonde, the award winning Big Wheel Deluxe Amber, and multiple year-round and seasonal brews. The Amsterdam Brewing Company uses only traditional brewing methods and their beers are made with four all natural ingredients – malt, hops, yeast, and water. All beers are GMO-free, without preservatives, and never heat pasteurized.

 

To learn more about the Amsterdam Brewing Company visit www.amsterdambeer.com

Or

Become a Fan on Facebook www.facebook.com/amsterdambeer

And Follow us on Twitter www.twitter.com/amsterdambeer

 

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Issued By

Blake van Delft

Media Contact

Amsterdam Brewing Company

416-504-1040 x 236

bvandelft@amsterdambeer.com

New tanks to help out with increased demand during the busy beer months of the summer. These things are huge… and we got 2 of them!

New tanks to help out with increased demand during the busy beer months of the summer. These things are huge… and we got 2 of them!

Amsterdam Brewing Co. Collaboration with Local Winery: Flat Rock Cellars

MEDIA RELEASE

Amsterdam Brewing Co. Collaboration with Local Winery: Flat Rock Cellars

 

(Toronto, ON, April 9, 2012) – The Amsterdam Brewing Company and local wine makers Flat Rock Cellars have teamed up to collaborate on a very special beer. Thought to be the first ever local brewery-winery brew in Ontario, the beer is set for release at a Canadian Beer News Dinner Series event during OCB Week 2012.

Flat Rock winemakers - Ross Wise and Greg Yemen, and Amsterdam brewer - Iain Mcoustra, collaborated on a Sour Cherry Imperial Stout that will be aged on oak chips. 

“A theme for OCB Week this year is collaborations. After visiting Flat Rock Cellars in January to pick up pinot noir and chardonnay barrels for our barrel and sour program, we thought it would be appropriate to collaborate with the winemakers for an OCB week event,” says Amsterdam brewer Iain Mcoustra. As it turns out, Flat Rock’s head winemaker, Ross, was a former brewer in New Zealand and enthusiastic to brew on Amsterdam’s pilot brewing system. “Ross’ understanding of acidic flavours and his experience with oak allowed us to brew a unique imperial stout.”

The beer is brewed to 8.5% and uses roasted and chocolate malt to balance the acidity of the sour cherries.  For updates on this brew and OCB event listings, please visit Amsterdam’s website (www.amsterdambeer.com) twitter page (www.twitter.com.amsterdambeer) or facebook page (www.facebook.com/amsterdambeer).

 

About The Amsterdam Brewing Company

The Amsterdam Brewing Company is an independently owned and operated craft brewery located in the heart of Toronto at 21 Bathurst Street. A pioneer of the craft beer revolution in 1986 and initially called the Amsterdam Brasserie and Brew Pub, The Amsterdam was the first of its kind in Toronto to offer patrons hand crafted lagers and ales that were brewed ‘in-house’. Today they brew over ten different beers including their flagship lager – Amsterdam Natural Blonde, the award winning Big Wheel Deluxe Amber, and multiple year-round and seasonal brews. The Amsterdam Brewing Company uses only traditional brewing methods and their beers are made with four all natural ingredients – malt, hops, yeast, and water. All beers are GMO-free, without preservatives, and never heat pasteurized.

About Flat Rock Cellars

Founded in 1999 on a spectacular piece of the Niagara Escarpment known as the Jordan Bench – Flat Rock is perched on a gently rolling slope studded with vines. The winery building is a quirky, glass encased, hexagonal masterpiece that‘s distinctive and fun. From here you can enjoy our crowning glory, the breathtaking views of the Peninsula and across Lake Ontario to Toronto.  

 

To learn more about the Amsterdam Brewing Company visit www.amsterdambeer.com

Or

Become a fan on Facebook www.facebook.com/amsterdambeer

And follow on Twitter www.twitter.com/amsterdambeer

 

###

Issued By

Blake van Delft

Media Contact

Amsterdam Brewing Company

416-504-1040 x 236

bvandelft@amsterdambeer.com